ABOUT ME
I believe simplicity is beautiful and that good design should be “invisible.” I am a business-minded Product & UX/UI Designer specializing in turning complex requirements into beautiful, seamless digital experiences. Having thrived as the founding and sole designer in fast-paced startups, I excel at building B2B enterprise and B2C SaaS products from the ground up.
What sets me apart is my multidisciplinary background spanning Commerce, Literature, and Visual Arts (including digital painting and illustration). This unique intersection allows me to design with a dual lens: maintaining rigorous business strategy while delivering high-fidelity, visually stunning brand and product execution.
Core Expertise:
- End-to-End Product Design (B2B & B2C SaaS)
- Finding order in chaos as a Founding/Sole Designer
- Bridging UX/UI with Business Growth & Strategy
- Cross-functional Brand & Visual Development
Shaped by my time living in South Africa, Hong Kong, and Vancouver, I bring a deeply empathetic, global perspective to multicultural teams and diverse user bases. Let’s connect to build something meaningful.
UX & UI DESIGN SKILLS
Design Thinking: Research, Planning, Design, Building, Testing
User-Centered Design & Empathy
B2C and B2B Enterprise Product Design
Startup Mentality
Scrum / Agile Environment, Scrum Leadership
User Research (Organizational, Domain, Competitor Research, Interviews, Surveys, Observation)
Heuristic and Task Analysis
Competitor and Comparative Analysis
User flows, Sitemaps
Information Architecture, Content Audit
Usability Testing, Customer Journey Map
User Persona, Storyboard, Affinity Diagram
Feature Prioritization Matrix
MVP design (Minimum Viable Product)
Design Studio in team settings
Rapid Prototyping (paper and interactive/ clickable digital)
Wireframing (low, medium, high fidelity)
Responsive Web Design (desktop & mobile)
iOS Device Interface Design
Creative Research & Design Inception
Client Gut Tests
Moodboard & Art Directions
Style / Brand Guides & style tiles
Typography
Iconography
Colour Palettes & Composition
Illustration & Animation
Logo design
Brand Identity
Branding
TOOLS
Sketch
Adobe Creative Cloud Suite (including Photoshop, Illustrator)
Invision
Zeplin
Marvel
Proto.io
Principle
Wacom Intuos Tablet
Microsoft Office Suite
Google Suite
Notion
Trello
Jira
Clickup
BUSINESS COURSES
UBC Master of Management Dual Degree (MM DD)
Business Communications & Ethics
Financial Accounting
Organizational Behaviour
Marketing
Corporate Finance
Managerial Economics
Leadership
Entrepreneurship
Application of Statistics in Management
Strategic Management
Leading Teams
Project Management
Marketing Research
Operations and Logistics
Business Development
Ethics & Sustainability
Foundations in Accounting
Supply Chain Management
Two-Party Negotiations
Commercial Law
Investments
Community Business Project (CBP)
Career Development Program (CDP)